Keyword Research

How can you find your keyword?

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like ‘shoes’ or ‘clothes’. These words are incredibly difficult to rank for and won’t drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don’t be afraid to do some competitive research. What words are they targeting? How can you expand on their keyword list to make yours better? It’s okay to get a little sneaky here. All’s fair in love and search engine rankings.

Keyword Search Tools

  • Google AdWords: Keyword Tool

Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website’s URL. This tool gives you approximate keyword search volume statistics for Google search network and because of Google growing and dominating search network, you really can get pretty precise results.

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  • Google Insights for Search

Google Insights is a powerful tool that offers features not available on most other free tools. For seasonal or fluctuating niches, you can view stats by year or a specific time period. For regional niches, you can view stats by country, state or even city. The graphical reports are great for seeing trends. One of the only downsides is that they don’t show absolute search volume but instead normalized data that is shown on a scale up to 100. Also since the data is normalized the detailed stats are limited.

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  • Google Trends

Use commas to compare multiple search terms – one more great product from Google allowing you to research and compare trends.

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  • Free Keyword Suggestion Tool from Wordtracker

Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client’s business and most likely to be used as queries by search engine visitors.
Use the free keyword suggestion tool from Wordtracker to help your website rank higher in the search engines. This tool can generate up to 100 related keyword phrases and show daily searches.
If you use Internet Explorer 7, or Firefox 2 or 3, you can add the Wordtracker Keywords search to your browser.

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  • Google search based keyword tool

The Search-based Keyword Tool provides keyword ideas:Based on actual Google search queries;
Matched to specific pages of your website with your ad and search share;
New to your Adwords account (typically excluding keywords matching those already in your account).
I thought it will be better to add official product introduction, than explaining what this tool does with my words to give you good overview.

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  • Good Keywords v3

Free and downloadable Windows software helping you to get out more of Google keyword research, worth checking out!

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  • Synonyms Thesaurus with Antonyms & Definitions

Synonym.com is good web resource for English synonyms, antonyms, and definitions. Type in a word and the synonym finder will come up with a list of synonyms. Check out the most popular online synonym searches to find the right word for any occasion. Use the antonym tool to find find antonyms and check out the definitions feature to read the definition.

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  • SEM Rush What you may do there:
  • Discover competitors’ sites with common Google keywords;
  • Get list of Google keywords for any site;
  • Get list of AdWords keywords for any site;
  • Check your competitors landing-pages for SE and AdWords traffic;
  • Investigate long-tail keywords for any domain;
  • Get estimated SE and AdWords traffic for any domain;
  • See sites’ spending for AdWords;
  • Get hidden related (and low-cost) keywords to optimize your AdWords campaign;
  • Find potential advertisers for any site;
  • Find potential traffic sellers for your site.
    • Free Search Term Suggestion Tool

    Trellian Keyword Discovery keyword data is compiled and collected from a number of search engines to provide a far more accurate cross section of searches performed world wide. This tool can generate maximum 100 keywords and collect search term data from over 200 search engines world wide.

    • SEO Book Keyword suggestion tool

    This tool is powered by Wordtracker, get comprehensive overview about different search volume statistics for Google, Yahoo!, MSN daily estimonials – export whole list to Excel *.csv file for later research!
    Top Paying AdSense Keyword Lists
    Also good introduction to this tool – definitely suggest you to watch this video.

    • KGen

    KGen (Keyword Generator) is Firefox extension that allows you to see what keywords are strong on visited web pages. This plugin retrieves every words of a page and lets you know how many time they appears on her and their weight in the page (a word in the title of a page has a stronger weight than a word in a paragraph).

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    • Wordpot Free Keyword Tool

    Try this free keyword research tool,which is quite usable, but creators limit your access trying to sell you paid version, generally you still can get pretty good overview.

    • NicheBot Classic

    Type a keyword or keyword phrase and get the top 50 most popular keyword listings. Non-SEO tools, but still extremely useful:

    • Thesaurus

    Thesaurus.com is produced by Dictionary.com, LLC, a leading provider of language reference products and services on the Internet.
    To use the thesaurus, simply type a word in the gold search box and click the ‘Search’ button. A list of synonyms and antonyms will be returned.

    • Delicious

    Bookmarking service, but still very useful for searching keywords. I usually find similar popular articles or websites and check which tags are used to bookmark that page. Extremely useful!

    • Dictionary

    Dictionary.com is a multi-source dictionary search service produced by Dictionary.com, LLC, a leading provider of language reference products and services on the Internet. Dictionary.com is hiring, please find information about career opportunities.
    To use the dictionary, simply type a word in the blue search box that appears at the top of every page and then click the ‘Search’ button.

    • Wikipedia

    Everybody knows wikipedia, but did you ever think about using it to research your niche – related categories, language people in your niche are using? Useful to visit from time to time in research purpose!

    • Twitter Search

    Keeping up with interesting news and people you care about is one dimension of Twitter, but what if you need to find out what’s happening in the world beyond your personal timeline?
    There is an undeniable need to search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service.

    • Keyword questions

    People often type questions into search engines. Now you can find these questions, answer them and get some great search traffic. You’ll be targeting long tail keywords and providing content that readers want to read and link to. Also try the keyword tool the professional SEO uses. Enter a single or a short keyword to find the questions people are asking in your market.

    • MetaGlossary

    MetaGlossary is able to precisely extract the meanings of terms and phrases from the often frustratingly unmanageable mass of information on the web. It provides you with concise, direct explanations for terms and phrases, not just endless links to sift through in search of a comprehensive definition.