Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected with their customers on a variety of fronts.

First, we should explain what location-based marketing is. It refers to the ability to customize marketing messages based on a prospect's location and preferences. To do this, marketers can use the following: Read more about How Location-Based Marketing Can Help You Connect with Customers

Speaking the same language

The first thing, though, is to make sure that when we say "traffic" we're talking about the same thing. There are so many stats and metrics involved with traffic — unique visitors, visits, hits (although that's a completely vague term and I vote we banish it from our stats vocabulary), etc. They all measure and indicate different things.
"Pageviews" is probably the best term to use when conversing about traffic in general.
Read more about What is good traffic?